
Every summer has its own trend, even in terms of travel, and the one for 2025 is called Healiday. The term comes from a mix of “healing”, regeneration and “holiday”. An experience that has as its goal physical and mental well-being to take care of yourself.
In a world where we are constantly running, it seems that one of the priorities is to escape from the urban chaos with its frenetic rhythms, to re-establish contact with nature, a real “green therapy”. Leave behind crowded beaches, water fights, and exhausting queues under the sun to immerse yourself in an ethereal and muffled environment, dominated by silence and quiet.





Freedom and privacy
The true luxury of a holiday according to the concept of the healiday becomes freedom. First of all, that of waking up without setting an alarm clock and without having pre-established times, as happens every day in the daily routine.
This implies the search of absolute comfort, of “dolce far niente”, which materializes in locations that offer confy-chic environments, tailor-made services and attention to every detail.
For those who choose the healiday, privacy is fundamental. Personal exclusive spaces, silence and nature, environments where you can recharge and “listen to yourself”. For this to work, it is necessary to practice a digital disconnection. Ban smartphones, emails and notifications for a real detox and to dedicate yourself to the here and now, to the concrete present and not experienced through a screen.




Hotels and services for a Healiday
Healiday prefers short but intense stays in high-level hotels where to find these standards. The priority becomes quality over quantity, a quality aimed at regeneration. Services include professional figures such as private chefs, masseurs, local guides, personal trainers also take on a fundamental role.
Healiday is also a pet-friendly trend. People that want to spend their holidays regenerating together with their 4-legged friends is constantly growing.
And do you feel akin to this trend or do you prefer another style of holiday?!